April 15, 2026
Hreflang for multilingual sites
Hreflang tells Google which version of a page is for which language. The three rules you cannot break, the codes you need, where to put the tags.
Evergreen articles on hosting, domains, performance, security, technical SEO and how the web actually works under the hood. No fluff.
Leggi in italianoHreflang tells Google which version of a page is for which language. The three rules you cannot break, the codes you need, where to put the tags.
A small JSON block telling Google what your page is about, instead of letting it guess. The five Schema types most sites should use, with examples.
The lowest-cost, highest-impact security investment a small team can make. The four real options compared, what to actually configure on day one.
Lab tests and real-user data tell different stories. Both are useful, both get misread. The difference between Lighthouse 95 and a 5-second LCP for real users.
Six headers that block the most common web attacks. What each one does, what it breaks if you set it wrong, a copy-paste nginx block to start from.
Two-factor auth is non-negotiable in 2026, but the second factor matters. SMS was never strong, now it is actively weak. The four real options, ranked.
Three numbers Google watches: LCP, INP, CLS. Did the page load fast, does it react, does it jump around. What each measures, what tends to break it.
An 80 ms response is not because PHP is fast. It is because five caches between the database and the browser had the answer ready. What each one does.
Self-hosting email in 2026 is technically possible, practically a bad idea. The four real options to get email on your domain, what each one costs.
A domain does not vanish on the expiry date. It enters a precise sequence of phases, with names and prices. Knowing the calendar saves the domain.
Most VPS purchases come from sites that would run fine on shared hosting. Many shared decisions break on first traffic spike. The honest signals to decide.
Two tiny files at the root of every site. One tells crawlers what exists, the other what to ignore. People confuse them constantly. The honest version.
Three copies, two media, one off-site. The simplest rule that prevents almost every data-loss story. What it means for a small site, an agency, a serious project.
Every domain registration puts some data in a global directory. Some public, some hidden. The current rules, what to check on your own domains.
Not your website, not your hosting, not your IP. A domain is a leased entry in a hierarchical phonebook, and that mental model makes every other decision easier.